Ross, George, S.


January 16, 1917- October 3, 2015

George Ross, storied Tribune editor, Oakland sports booster, dies at 98

George Ross, an Oakland Tribune sports editor in the 1960s and 1970s who played a prominent role in transforming Oakland into a major league sports city, died peacefully Saturday night in a Portola care home in the Sierra foothills. He was 98.
His name may be unrecognizable to a current generation of Oakland sports fans, but Ross was instrumental in getting the Coliseum Complex built -- he was invited to dig the first hole himself -- and he either personally recruited or nurtured the Raiders, the A's and the Warriors as Oakland tenants.
"He meant a lot to Oakland," said George Vukasin, former president of the Coliseum board of directors. "He was key to every sports team in Oakland. He was pro-Oakland, a great fan of our teams. If I had a problem, I'd call George, and he'd have the answer I needed. He was very significant."
Ross, an Oakland native who graduated from Fremont High in 1935, became Tribune sports editor in 1961, one year after the birth of the Raiders, who were in the midst of a 19-game losing streak. But Ross, always seeing the big picture, urged readers to be patient until Al Davis arrived in 1963 to give the team respectability.
In 1964, he met with Charles O. Finley, owner of the Kansas City A's, and helped persuade him to move the franchise. That happened four years later, when Ross wrote from Chicago: "Oakland picked up a glove, laced on its spikes, and joined the 67-year-old American League last night."


Ross also used his powers of persuasion on Warriors owner Franklin Mieuli, who brought the team across the bay in 1971. The Warriors won an NBA championship in 1975, the A's won three straight World Series from 1972 to 1974, and the Raiders won their first Super Bowl in 1977. Oakland had become the country's happening sports town. Ross' ambitions for his hometown were realized.
Ross also had a big heart. Tom Flores, a Raiders quarterback in the early 1960s who later coached them to two Super Bowl victories, was forced to sit out the 1962 season because of tuberculosis. "I was lost, and broke," said Flores, now a Raiders radio game analyst. "George created a position for me (as a guest columnist). He couldn't pay me a salary, but he arranged for gift certificates, which gave our family a Christmas. George was a unique guy. Besides his passion for what he did, he cared about the people around him -- he was one of us."
After 14 years as Tribune sports editor, Ross became an assistant general manager at the newspaper in 1975 before rising to managing editor. In 1979, he retired and moved to Graeagle, two hours west of Truckee, with his wife, Helene, whom he first met at Fremont High and who kept a perfect score book at A's games. The couple had no children.
In Plumas County, George Ross became a Graeagle councilman and a state park docent. He taught mineralogy, he built a fire ring around Graeagle, and he helped reintroduce giant Sequoia trees into the northern Sierra Nevada, including on his own property. After 50 years of marriage, Helene died, and George never remarried.
"George was one of the best," said Frank McCulloch, former Los Angeles Times managing editor who was a University of Nevada alum like his good friend from Oakland. "One of the qualities that made George unique -- he's personally and journalistically honest. It's giving the public the most honest appraisal you can. He's the guy at the top of the mountain."
Though Ross was perceived by some other media as a Mother Hen for being too soft on the Raiders in their early years, feathers flew occasionally. He befriended -- or vice versa -- Al Davis until Ross discovered Davis had gone behind the back of Raiders owner Wayne Valley and cajoled the team's other majority owner, Ed McGah, into signing a rollover contract, legally binding Davis to the Raiders in perpetuity.
Ross interviewed McGah to confirm what he had suspected and wrote the explosive story. That's when Davis wrote off Ross, ending their friendship. Ross regretted the bitter end of his friendship with Davis, yet his job was to tell the truth.
"I learned more about the newspaper business from him than anyone else," said former Tribune sportswriter Dave Lovecchio. "He always said it didn't take any longer to do the job right the first time. He was right.
"In 2011, the Reynolds School of Journalism at Nevada established the George S. Ross Scholarship Endowment to benefit journalism students on the Reno campus. In 2014, he was named a Distinguished Alumnus by his university.
Ross was cremated, but there will be a memorial service in his honor, appropriately, at the Tribune Tavern, 401 13th St., in Oakland on Saturday, Oct. 31 from 1-4 p.m.

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